Land Rover Trademarks ‘Road Rover’ Name


It is likely to be simply Land Rover seeking to hold potential or like-sounding names within the company fold, however a moniker rumored to herald a brand new Land Rover mannequin line has proven up in a trademark utility.

Noticed by Autocar, the “Highway Rover” trademark is the very best signal but that the British utility car maker is planning a spread of autos that aren’t fairly as ballsy and rugged as its different well-known choices. Beforehand, the title confirmed up solely in inner communications.

The Land Rover model isn’t precisely identified for gasoline stinginess, however Jaguar Land Rover’s future product plan requires a bevy of electrical and electrified autos — a technological burden carried closely by the Jaguar model.

It’s potential Land Rover’s upcoming electrical car, due out in 2020, might bear the Highway Rover badge. Premium furnishings (and worth) are assured, however physique fashion, properly, that’s anybody’s guess.

A sedan appears silly in in the present day’s market, however as we’ve seen with Ford, automobiles needn’t seem like automobiles. Simply raise a wagon or hatchback to a minor diploma, add all-wheel drive functionality to make sure first rate off-road and all-weather cred, and lineups of patrons appear positive to type. One factor a Highway Rover would promise is bigger dealing with dynamics.

Because the trademarked title implies, Land Lover would certainly use this chance to construct high-performing driver’s autos, both as standalone fashions or hi-po variants of extra sedate autos, instilling the model with a newfound sporting picture (however not the kind of sporting that entails tweed looking jackets and double-barreled Italian shotguns).

[Image: Jaguar Land Rover]

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